Forged in the field, not just the clinic.
Most executive coaches come from either pure business or pure psychology. Jonathan O'Byrne possesses both. He has lived the ceilings he now coaches.
- —Founded and exited Collective Works.
- —Led IWG Asia across multiple markets.
- —Executed $100M+ multi-country turnarounds.
- —A globally literate, commercially ruthless lens.
- —Deep training in developmental psychology.
- —Hakomi method practitioner.
- —Internal Family Systems (IFS) framework.
- —Author of two books.
“If you want to find problems in your business, look where you haven't looked in a while. The personality of the founder dictates where they look.”
— Jonathan O'Byrne
Do-it-with-you, not done-for-you.
Unlike a coach who will tell you what to do, we actually do it with you. Most coaches have never made a successful business. I have — and I'm doing it with you.
The work is embedded: present in the board room, in the leadership offsite, in the late-night decision that nobody else sees. Capacity is intentionally limited.
A specific kind of founder.
The Founders
CEOs of scaling businesses ($1M–$200M turnover) who have secured early wins but have hit a profound inflection point where historic strengths are now failing them.
The Ecosystem
Team-based operations — not solo-preneurs — often navigating VC or private equity backing and the complexity of rapid headcount scaling.
The Parachute
Frequently brought in discreetly by boards, VCs, or stakeholders who recognize a brilliant portfolio CEO is bottlenecked by their own psychological ceiling.
Architect your next phase of scale.
A short, structured intake. We respond personally within two business days.