Executive Coach & Business Advisor
Based in Asia, working with founders worldwide.
An exited founder in your corner
I coach founders of owner-led businesses through their leadership growth, so they don't become the limiting factor.
That's me. I trained as a designer, built and sold my own business, and now sit in founders' corners.

Most founders don't stall because of the market
The business has outgrown the way it is run. Decisions only you can make, knowledge that lives in your head, a team shaped around your tolerances rather than the business's needs.
It usually arrives looking like a strategy problem. It usually isn't one.
I've done the job I'm advising on
I'm an entrepreneur first. I've built and sold several businesses of my own, led Asian partnership operations for a FTSE 200 company, and turned around a $75 million business. I know what the founder's chair feels like because I've sat in it.


How I work
01 · Founder & CEO Coaching
from USD 1,500 / mo
For founders making the big calls without a peer to test them on.
02 · Scaling
from USD 5,000
For founders whose business has outgrown them doing everything, who need a plan for the team, the cash and the next three years.
03 · Fractional COO
from USD 4,000 / mo
I call it the Cofounder Experience. For founders who need a partner inside the business to help with the team, stuck departments or senior hires who aren't landing. I can get up to speed fast and share the load.
04 · Turnarounds
from USD 4,000 / day
The most help as urgently as possible. For businesses under real financial pressure that need someone to take charge of cash, costs and build a plan, quickly.
One thing I love about working with Jonathan is he rarely sugarcoats anything. He's never harsh or unfair.
Start with a conversation
A free 20-minute call to talk through where the business is and whether I can help. If I'm not the right fit, I'll say so.
Book a 20-minute call